WhiteSpider is a company that specialises in advanced technology services, including consultancy and support for companies to help them transition to fully digital IT infrastructure. Connectivity, design, deployment, field services, management and support are among the most important of WhiteSpider’s offerings, and they needed a new lick of paint to raise their profile as a leading expert in their field.
The brief that Verto were given included evolving the WhiteSpider logo to help grow brand awareness and position them as a highly respectable and credible technology company. This also meant creating a website that showcased not only what they do, but why they do it. Verto is always pleased to work with clients who are truly passionate about their industry, and we poured WhiteSpider’s pride and commitment into every piece of work we did for them.
By the end of our agreement with WhiteSpider, we delivered a number of assets that highlight WhiteSpider’s USPs both internally and externally. Their brand-new, bespoke website maintains a clean and consistent look across every page template, using a clear, concise and professional colour scheme throughout. The animated transitions built into the website are a real labour of love and help to transform a user’s experience into something even more immersive and engaging.
Our biggest achievement, however, was the new branding and brand guidelines that we supplied to the client. WhiteSpider’s stark and memorable new logo emphasise the feeling of connectivity that they so passionately embody, and our overhaul of their document style and fonts communicate a truly professional business ready to connect with global clients and partners. This extended to new exhibition graphics and internal assets created specifically by Verto’s graphic designers that keep a consistent tone across every piece of marketing material that they create.