In the sporting world, performance is key, and no company proves that better than Performance Insights. This company provides a meeting ground for speakers and moderators from the world of Formula 1 to talk and share their knowledge at a variety of corporate and entertainment events. Their goal, and the goal of the talent that they highlight, is to give insights into working in a highly competitive arena, and advise on the kind of skills needed to promote excellent leadership and build a winning mindset.
Performance Insights’ key stakeholder, Mark Gallagher, is no stranger to publicity. Having worked as a press officer for figures such as Eddie Hearn and companies like Red Bull Racing, his career eventually progressed into broadcasting through outlets like ESPN, and is even a best-selling author. Mark's brief to Verto was to create a new, modern website for Performance Insights.
The website that we delivered was designed from the ground up by our passionate designers to reflect the unique service that Performance Insights offers. Utilising full spread photography and a clean, minimalist colour scheme, we wanted the site to feel like it belonged in the exceptional world of competitive racing. With an easy-to-navigate site structure and clear signposting, the website aims to give people a simple but effective idea of what Performance Insights can do for them.
In addition to our website, a secondary concern for Mark was the logo for Performance Insights. Leveraging our extensive knowledge of branding best practices and trends, we created a logo that we feel will stand the test of time; a simple circular, modular design in teal and orange which evokes simultaneously a moving wheel and a target to aim for. We feel that these images embody what Performance Insights sets out to do: teach others how to reach their targets by moving quickly and competitively through their respective industry.