Dating back to the 1920s, AP Racing boasts a century-long legacy as a prominent British manufacturer of cutting-edge brake and clutch systems for the motorsports and automotive industry. Eager to revitalise their recruitment efforts, AP sought a new website to attract the best and brightest young minds from around the globe. Thrilled to collaborate with this esteemed company, we were able to showcase our expertise in crafting sleek and visually captivating website designs.
One of our main objectives was to tell a story about a career with AP Racing. This involved creating a strong first impression with visuals, achieved through a punchy, full-spread photograph of an ongoing race, and with messaging. We wanted to give readers an idea of a career at AP Racing that emphasises exceptional people working as a team to achieve incredible things.
We aimed to tell a story that included information about career progression and training opportunities provided by AP. Leveraging our expertise in optimising user journeys and designing visually engaging information-based websites, we blended narrative and purpose to craft an immersive experience guiding users towards the client’s application pages. Our responsive web design ensured a seamless journey on desktop, mobile, and tablet devices, making it accessible from anywhere.
In our mission to capture the essence of a career at AP Racing, we delved into the stories of the real driving force behind the company—its dedicated employees. The 'Why AP Racing' section offers insightful testimonials from employees that highlight the unique experiences of being part of the AP Racing family. We understand that firsthand accounts from those who contribute to the company's success are the most compelling endorsement. This section not only humanises the AP Racing experience but also provides aspiring candidates with an authentic glimpse into the dynamic and collaborative environment that defines the company.
Employing dynamic graphical elements, such as diagonal lines, we sought to convey the spirit of speed, movement, and upward progression that goes hand-in-hand with a career at AP Racing. This approach elevated the site beyond the conventional, creating a visually engaging and memorable platform that resonates with applicants. With user-friendly navigational features and filtering options, we ensured that the website offers a hassle-free experience for applicants to quickly find and explore diverse job positions.