Over the years, Verto has worked across a variety of different industries to give clients exactly what they need. Milton Lloyd is a unique fragrance company based in London who aim to provide high-quality products at the lowest possible prices. They do this by placing emphasis on the quality of their ingredients over branding, advertising and packaging. Their philosophy resonated with us, and we wanted to help them by creating an experience that highlighted their USPs.
Milton Lloyd is in an exceptional position within its market, so its visual identity needed to embody this. We knew that the price point of the products and the client’s desire to break away from industry norms was a blessing, not a hindrance. Because of this, we focused on imagery that communicated the high-quality nature of the product and its accessibility across all customer demographics. Our desire was to create a website that appealed across all ages, genders, ethnicities and budgets.
In the process, we wanted to communicate this broad church appeal through messaging that appealed to individual choice and customer preference. Find a fragrance for your personality, from the fragrances you like to the music you’re into. To achieve this, our development team implemented a tagging system which assigns products to categories and scoring factors, creating an immersive experience for customers while avoiding information overload.
The final product is a highly diverse site from a visual perspective, which brings users into a sensory experience that they can’t find anywhere else. Beyond aesthetics, our team integrated essential e-commerce features and integration with payment processors like Braintree and Paypal, as well as packaging and delivery services. This allows Milton Lloyd to capture comprehensive insights into customer purchasing behaviour and minimises manual processing.
Verto was also tasked with enhancing Milton Lloyd's social media presence, which we achieved through visual campaigns designed to boost engagement and drive sales despite a limited budget. Our campaigns involved the development of editable templates covering diverse post types on different social media platforms, ensuring a dynamic mix of visual content across all channels. With an average of 12-15 posts per month, our team consistently maintained an active and engaging online presence for Milton Lloyd.