Cheaney Shoes
Creative Design
Photography + Video
Here at Verto, we pride ourselves on the sophisticated and professional work of our Design team. That’s why we were pleased to work with Cheaney Shoes, a company in Northamptonshire with a long and storied history in shoemaking that dates back over a hundred and thirty years. With an eye to preserving and elevating their trusted brand name, they commissioned Verto to deliver a selection of high-quality photographs and print material to refresh their brand image.
The result was a wide range of images suitable for a variety of purposes, helping to cement Cheaney Shoes as a premium brand with an emphasis on quality. Our work has highlighted the lifestyle aspirations of high-end footwear, and we were also able to produce a stylish, minimalist product brochure to match their desired aesthetic.
On-location product shoots allowed us to exhibit Cheaney products in natural environments that associated the brand with an ambitious and dignified lifestyle, grounded in an air of old-school cool. Meanwhile, photography sessions in our studio helped to build a fully-rounded image of each shoe and showcase their details in a controlled environment.
Throughout the process, Verto worked closely with the brand to bring Cheaney’s vision to life. The content that we produced has found use not only within the product brochure, but also on the brand’s website and in external advertising. This project highlights our breadth of experience and the bar of quality that we aim for on every new adventure that we embark on.
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