One of the UK’s most iconic and pioneering safety equipment companies, Centurion Safety, approached Verto looking to refresh their long standing brand and website. With a concern that the site hadn't been updated for a few years, and an eye toward promoting a range of new products launching that year, the timing was perfect.
Our first task was refreshing the homepage to bring it into the 2020s. We replaced the text-heavy landing page with one focused on modern, slick imagery, intended to highlight Centurion's highly esteemed reputation.
Our websites are always focused on responsive design from both a technical and creative standpoint. While building the site, our developers worked to align both desktop and mobile designs into a single, seamless experience, no matter where you'd be browsing.
Our goal was always to create a consistent, aesthetically pleasing style to compliment Centurion's services while staying true to their original roots. To that end, we kept the iconic shade of blue that their customers had become so familiar with, but added more flashes of white and magenta.
Once we had decided on a branding and style guideline, we rebuilt the sitemap from the ground up to make sure that navigation and structure were key to the journey you take on the website. With clean, clear and concise copy, our efforts allowed us to trim out the unnecessary and let Centurion's brand shine.
Our work on branding and creative design produced some of our starkest and eye-catching work. With statistics and sustainability at the forefront of the client's objectives, we made sure to create beautiful and engaging graphics, while helping them keep in touch with their core audience through a redesign of their product catalogue.