Our Answer Engine Optimisation services future proof your brand for the rapid growth of AI and the latest search trends. Backed by and influenced by data, we ensure your brand and website are discoverable throughout rapidly changing search platforms.
Prompt Research & Development
Learn more about the prompts that drive search appearance within your niche and for relevant search queries, providing a well-rounded understanding of which types of content are the most valuable, and which may require change.
Structured Data & Schema Markup
Search engines and AI in particular utilise structured data and schema mark-up to better understand the content on your website, and may have a small influence in which rich snippets a site appears for. Implementing schema markup sitewide, where relevant, provides the necessary signals required for answer engines to better understand your website, and display your content on relevant searches for the all important citations.
Citation Analysis
Brand mentions and citations are an important aspect of answer engine optimization, with AI platforms regularly mentioning sites that are trustworthy and referred to by other websites for relevant search queries. Citation analysis sheds light on where your brand is appearing, and the opportunities that may be missing to ensure a wider net of brand mentions.
AEO Competitive Analysis
Competitor analysis is a core part of any marketing strategy, and that remains equally true within the AI landscape. Regular analysis will be undertaken to ensure you understand how your competitors appear within the different AI search platforms, which prompts they appear for most regularly, and where they are most regularly cited as a source.
Architecture & Copy Updates
AI search relies on clear, well defined structure to identify which content is the most relevant to a user's individual search, with concise language throughout content that is easy to read and easy to navigate. Copy updates provide the structure needed to ensure AI can read and identify content that is most relevant to any search.
AI search bots do currently have limitations that may prevent them from accessing the most important parts of your website, a full audit helps to identify any parts of your existing website architecture that may need to be adjusted to allow unrestricted access for AI crawl bots.
AI Search Performance Monitoring
Everything we do across every marketing channel is backed by data - if a change is made, it’s important that change has an impact. Performance monitoring is a standard process within our AI search monitoring, ensuring tracking of your visibility to influence future changes throughout the optimisation process.
What's new?