Kettering-based Verto partners with SATRA to deliver new digital marketing strategy

Verto has announced a new agreement with SATRA, the independent testing, research and certification authority headquartered in Kettering.

With more than a century of scientific heritage behind it, SATRA operates on a global stage, supporting industries including footwear, PPE, furniture and floor coverings through testing, certification and research.

Now, that expertise is being supported by a comprehensive digital and marketing overhaul led by Kettering website design and digital marketing agency, Verto.

A flagship digital rebuild

At the heart of the partnership sits a major website redesign and development project. Verto will lead the full update of SATRA’s digital platform. The new website will enhance clarity, speed and accessibility, while modernising the overall experience for members and global partners.

The project also includes significant updates to SATRA’s online booking systems and members’ portal, streamlining access to services and improving the overall user experience. The result will be a platform that not only reflects SATRA’s authority and expertise, but actively supports the efficiency and accessibility of its global operations.

Strategy at a divisional level

Beyond the website, the partnership between Verto and SATRA is built around a joined-up, long-term marketing strategy.

Verto is working directly with SATRA’s division heads to develop tailored plans for each area of the organisation. This includes the creation and delivery of targeted email marketing campaigns designed to ensure communications are relevant and aligned with the needs of audiences across different industries.

These campaigns are supported by remarketing activity, alongside both organic and paid social media, creating consistent engagement across multiple touchpoints.

Search visibility is another key focus. Verto will deliver both traditional SEO and AI search optimisation, ensuring SATRA remains discoverable through search engines and across emerging AI-driven platforms where answers are increasingly being served directly to users.

Capturing expertise in action

Verto’s in-house photography and videography team will be working on site at SATRA’s Kettering facilities, capturing high-quality imagery and video across laboratories, specialist equipment and expert teams in action. 

By documenting the science, precision and people behind the organisation, the aim is to showcase SATRA’s expertise authentically and dynamically. The content will be added across the redesigned website, digital campaigns and printed materials, bringing technical environments to life.

David Hummel-Newell, Owner and CEO of Verto, said:

“Verto are delighted to have won this contract with SATRA. We will become a natural extension of their internal set-up, and it’s another example of the Verto team’s ability to deliver for major organisations at the highest level — across website design and development, digital marketing, and the full spectrum of marketing support that SATRA requires”.

Guy Asch, CEO of SATRA, commented:

“I am genuinely excited to begin this collaboration with Verto. Their expertise on website design, videography and social media management coupled with their strategic insights align seamlessly with our vision. I am confident that this partnership will create meaningful value for stakeholders and broaden our market reach.”

Michael Bodsworth, COO at SATRA, added:

“I’m looking forward to seeing our expertise brought to life through this new website project. Verto’s strategic marketing and content capture will help us tell our story more effectively, ensuring we stay better connected with our global members while keeping SATRA at the forefront of the industries we serve.”
 

With over 20 years of experience, more than 35 in-house specialists and a client portfolio exceeding 450 organisations, Verto provides marketing services including website design and development, creative design, content strategy, SEO, AI search optimisation, social media, printed literature, video and photography.

The first phase of the partnership is now underway, with a full programme of digital development and marketing activity scheduled throughout 2026.