This is an easy answer.

Whatever your industry, there's a good chance a high percentage of your customers use Facebook. It's also a good chance that their friends could be your future customers too.

It's true that customers receiving good service will pass the message on - but you can help them to do that with Facebook's social networking tools. Involving your customers on Facebook and engaging them with tailored content, exclusive content and inteligent interaction will keep them in touch.

You can also use them to promote your events, by encouraging them to post your content to their feeds for their friends to see. Influential Facebook users can become almost as important as your employees.

This is more difficult to answer - but you can be confident that a simple static page will not bring in new business. Simply 'being there' is not what's needed.

Every company's approach to Facebook will need to be different. Verto will work with you to discuss possibilities for any budget. Even companies with smaller marketing budgets will find that Facebook can be one of the most effective promotional tools available.

Contact us to discuss possibilities, and we will advise on how best to use Facebook to promote your business.